Marketing Strategy

Our marketing intelligence makes it easy to understand how everything is performing so that we can keep improving it.

We devise a plan for you and then track its progress using a multitude of measurement techniques. This is all explained in straightforward terms to help you make better business decisions.

We use the latest technology and industry-leading tools to measure how well our projects are doing. Whether it’s your website, mobile app or advertising campaign, we have a way to monitor its performance. From tracking page views to actual video recordings of a visitor’s time on your website, we employ a wide range of monitoring techniques.

We keep an eye on multiple points of interest and combine them into one report. This means we can tie the actions of your visitors together to determine where they came from and what potentially inspired their purchase or contact with you. For example, we can see who opened your email campaigns, which visitors clicked on your adverts and why some visitors don’t always complete a contact or order form.

Finally, we close the feedback loop by taking this information and using it to build improvements into your website and marketing campaigns. This technique increases conversions and improves your all-important return on investment.

Social Media

We know the importance of social media marketing for any business.

We also understand that the cost of paying somebody to provide this service is a huge factor in taking that next step. Whatever your needs or budget, one thing remains the same – it’s essential to have a spot-on social media plan in place.

We conduct social media audits.

The audit is a review of your online channels to check what’s working and what can be improved upon. We check a number of things in the audit, including all of your business profiles and the social networks that you’re registered on. We also keep an eye on your competitors.

Ultimately, you’ll get a straightforward report explained in plain English and a plan of improvements.

We’ll grow your audience

Whether your profiles are brand new or you just want to boost your established ones, we will help increase your online following. As a result, you’ll have a larger audience for us to engage with and eventually convert into paying customers.

We create engaging, shareable content

Because audiences love snappy text, images, videos and competitions, our creative team will assist in the production of relevant, engaging content. The perfect mix of interesting content and sales messages leads to loyal, valuable followers.

Talk to us about an ongoing service plan. We will constantly monitor and update your profiles, so you don’t have to. We will delve into the data and present it to you in straightforward reports. You’ll understand exactly how your social media channels are performing and how that affects your bottom line.


Your website design and content is one of the most important elements of your marketing strategy. Much like a real-life shopfront or office, your website is an extension of your business’s identity and should properly reflect that.

We’ll work with you to determine whether you need bespoke bells-and-whistles, a fully fledged e-commerce system or something simple but effective.

Regardless of complexity, we’ll deliver something excellent that meets your needs and exceeds your expectations.

The most important part of your website is the content. Before we design anything, we figure out what your website needs to say, the tone it should have and how it will be organised.

We will support you in copywriting and proofreading to make sure everything sounds just right.

Your website design needs to look pixel perfect on any sized screen, that’s why everything we build is fully responsive. For an example of responsive design, resize your browser window and see how this website reacts.

Make sure your website is found

Making sure your website appears high up in search results is called Search Engine Optimisation (SEO). We use a wide variety of techniques to help search engines find your website.

Search engines are always moving the goalposts, and your competitors will be chasing, but we work hard to keep your website performing.

Sell your products online

Making the leap to online sales can be a daunting and risky decision. Fear not, our team can assist in every step of the process.

We will help you choose and implement the right sales channels, whether it’s your own website, Amazon, eBay or elsewhere.

Our business advisors can even recommend and engage online payment, delivery and fulfillment providers.

Secure, reliable, hands-off hosting

We don’t think you should have to worry about servers, databases and other technical subjects. Take care of your business and we’ll do the rest by providing you with reliable, secure, web hosting and backups.

You can stay hands-off whilst being safe in the knowledge that your website is online, fast and secure.

Ask about our free migration service that makes leaving your old provider stress-free.

Design & Video

Our graphic design specialists can produce beautiful, professional designs in digital, print and video.

Having a strong business brand is essential. Therefore, our team will assist you in developing your visual identity on the web and in print.

We will provide you with full graphic design options, creating high-quality business cards, brochures, and stationery.

Finally, our video production team will deliver compelling visuals for your website and advertising campaigns.


Online advertising

There are huge opportunities for targeted, personalised advertising online that your business should be taking advantage of right now. Whether it’s Google Ads or campaigns on social media websites, we will assist in the creation of your listings and the management of your budget. We will personalise the campaigns to your specific target market, making sure every penny is well spent.

Kidwells can also advise on the budget for your campaign, review it throughout, and make sure you don’t pay any more than agreed.

In print

Whilst online advertising is the latest frontier, there is still a significant place for printed advertising and promotional materials. We will share our wealth of experience in the design and placement of adverts in newspapers and magazines, as well as printed promotional materials.

Due to our experience in this field, we can also recommend publications that will be appropriate for you.

About Kidwells Business

Having access to every level of professional within our own group of companies, Kidwells Business can offer you help and support with all aspects of running and scaling a business.

Contact us

At Kidwells Business we strive to go the extra mile in supporting businesses all over the UK.  Our clients receive the most professional approach. Whether you run or own a small business in need of some basic advice, or a large corporations in need of contingency and more complex planning – we are your go-to business advisers that can help you manage your business and reach the goals you have been striving for.

Contact us to learn more about how our services can increase the value of your business and solve any problems you might be facing. We are available to help you 24h a day, 7 days a week.

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